We are fiercely independent for a few very good reasons:

​

First, now more than ever, we need to think in curious, creative and innovative ways so that we can learn and adapt to new, emerging, and quite possibly, unanticipated conditions.

 

The CoLab is always seeking to reach 'outside the box', think in curious and connected ways, and work in the gaps.

 

Second, tourism policies and institutions insist on making us reach for goals that were relevant in decades past but will be less and less relevant in the future. We are moving into an uncertain future with tools and thinking built from 20th century goals.

 

We are always developing new skills and experimenting with new ways of thinking.

​

Third, the metacrisis is the confluence of many different drivers of change, all coalescing in unpredictable and ever-changing ways. We need to think and make sense of our world through different lenses and move beyond working in silos.

 

We learn and build empathy through shared stories, communing and learning together, building our readiness for the change ahead.

​

Fourth, we are increasingly finding coalitions of marketers, accreditation agencies, consultants, industry peak bodies and governments steering your thinking (and your budgets) towards their products and services. But are these the right products and services for a very different future--or is it just business-as-usual? Who really benefits from these 'solutions'? 

 

Staying agnostic to 'the selling of solutions', doing independent research, and sharing experiences are essential as we move into a disrupted future where no one has the solution!